Engineering design in general and system design of embedded software have a direct impact on the final engineering product and the software implementation, respectively. Guaranteeing that the models utilised meet the specified requirements is beneficial in detecting misbehaviour and software flaws. This requires an integrated approach, combining verification and model-based testing methodology and notations and methods from system engineering and software engineering. In this paper, we propose a model-based approach integrating various notations utilised in the functional design of complex systems with formal verification and testing. We illustrate our approach on the cruise control system of an e-Bike case study.